Selling? Tips to try from model-home designers

Model Home Designers at The Pinehills Featured in Boston Globe "Address"

September 07, 2016     Homes & Builders, In The Media

"Dominique Sampson, vice president of sales and marketing at The Green Company, creates a fictional character for each model’s scheme, thinking about everything that person would like down to the type of plants. For a model at The Pinehills in Plymouth, Sampson imagined the occupant to be an event planner and set up the home office with a mannequin dressed in a bridal gown and her own kids’ wedding photos on the desk."

"While models must be memorable, designers can’t go rogue. They must balance practicality with creativity and be sure that the décor itself doesn’t overshadow the unit as a whole. “The goal is to sell the home, so I have to complement the space, not show off my interior design skills,” said Chelsi Christensen of North Hampton, N.H.-based Design East Interiors, who has designed models at The Pinehills. 'Too many designers do not pay attention to scale and overwhelm the buyers with too many over-the-top details.'”

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